Are You Watching TikTok Or Is TikTok watching you By RichieSphere.com What’s happening behind the scroll — and why it shapes how we live, work, and think. TikTok is everywhere. It launches songs, makes micro-celebrities, and bends culture in ways older platforms only dreamed of. The app’s design, data flows, and recommendation systems create a potent mix: breathtaking creativity on one side, subtle harms and surprising power on the other. This article pulls apart that mix — combining structural analysis, real examples, and practical steps — so readers understand the tools they use and how to use them wisely.